Skip to content
THE YARN / DROP 001EXPRESSIONS OF INTEREST
Your selections
Menu
TSU / 001BLACK / OFF-WHITE
THEY SERVE US cap, matching front design concept.
01 / 04Front design
Rear signature. Shared Yarn cap design reference for both statements; not a finished-product photograph.
02 / 04Rear signature
Custom clasp. Shared Yarn cap design reference for both statements; not a finished-product photograph.
03 / 04Custom clasp
Side flag. Shared Yarn cap design reference for both statements; not a finished-product photograph.
04 / 04Side flag
SCROLL TO INSPECTSHARED DESIGN DETAILS
← BACK TO THE COLLECTION

TSU / 001 / BLACK & OFF-WHITE

THEY SERVE USA-Frame Cap

A$59.95INDICATIVE AUD
DELIVERY ADDITIONAL
Register interest

No payment or reservation. Release details ↗

Design & details

Proposed five-panel A-frame with an uninterrupted front, curved visor and raised lettering. Australian flag side patch, THE YARN rear embroidery and speech-bubble metal clasp.

Size & fit

Adjustable adult fit. One Size is an interest preference, not a verified head-size range. The final adjustment range and measurements will be confirmed before purchase.

Materials & care

Exact composition, care instructions and manufacturing origin will be provided with the approved product specification before purchase.

Delivery & packaging

The packaging direction is a compact matte-black mailer with a tonal mark, tissue and one card. Final packaging, delivery routes and charges are being confirmed. No dispatch date or free-shipping offer is promised.

TSU / 002BLACK / OFF-WHITE
THEY SERVE US tee, matching front design concept.
01 / 04Front design
Rear signature. Shared Yarn tee design reference for both statements; not a finished-product photograph.
02 / 04Rear signature
Neck detail. Shared Yarn tee design reference for both statements; not a finished-product photograph.
03 / 04Neck detail
Hem detail. Shared Yarn tee design reference for both statements; not a finished-product photograph.
04 / 04Hem detail
SCROLL TO INSPECTSHARED DESIGN DETAILS
← BACK TO THE COLLECTION

TSU / 002 / BLACK & OFF-WHITE

THEY SERVE USHeavyweight Tee

A$79.95INDICATIVE AUD
DELIVERY ADDITIONAL
Register interest

No payment or reservation. Release details ↗

Design & details

Proposed heavyweight jersey, structured neckline and off-white front lettering, with neck and hem branding. Final fabric, fit and decoration are subject to sample approval.

Size & fit

Choose your usual size or Not sure. Finished-garment measurements and confirmed fit guidance will be available before purchase.

Materials & care

Exact composition, care instructions and manufacturing origin will be provided with the approved product specification before purchase.

Delivery & packaging

The packaging direction is a compact matte-black mailer with a tonal mark, tissue and one card. Final packaging, delivery routes and charges are being confirmed. No dispatch date or free-shipping offer is promised.

TSU / 003BLACK / OFF-WHITE
THEY SERVE US hoodie, matching front design concept.
01 / 04Front design
Rear design. Shared Yarn hoodie design reference for both statements; not a finished-product photograph.
02 / 04Rear design
Hood detail. Shared Yarn hoodie design reference for both statements; not a finished-product photograph.
03 / 04Hood detail
Hem detail. Shared Yarn hoodie design reference for both statements; not a finished-product photograph.
04 / 04Hem detail
SCROLL TO INSPECTSHARED DESIGN DETAILS
← BACK TO THE COLLECTION

TSU / 003 / BLACK & OFF-WHITE

THEY SERVE USHeavyweight Hoodie

A$149.95INDICATIVE AUD
DELIVERY ADDITIONAL
Register interest

No payment or reservation. Release details ↗

Design & details

Proposed cotton-rich fleece, structured hood, ribbed cuffs and hem, pouch pocket and off-white front lettering. Final fabric, fit and decoration are subject to sample approval.

Size & fit

Choose your usual size or Not sure. Finished-garment measurements and confirmed fit guidance will be available before purchase.

Materials & care

Exact composition, care instructions and manufacturing origin will be provided with the approved product specification before purchase.

Delivery & packaging

The packaging direction is a compact matte-black mailer with a tonal mark, tissue and one card. Final packaging, delivery routes and charges are being confirmed. No dispatch date or free-shipping offer is promised.

YSU / 001BLACK / OFF-WHITE
YOU SERVE US cap, matching front design concept.
01 / 04Front design
Rear signature. Shared Yarn cap design reference for both statements; not a finished-product photograph.
02 / 04Rear signature
Custom clasp. Shared Yarn cap design reference for both statements; not a finished-product photograph.
03 / 04Custom clasp
Side flag. Shared Yarn cap design reference for both statements; not a finished-product photograph.
04 / 04Side flag
SCROLL TO INSPECTSHARED DESIGN DETAILS
← BACK TO THE COLLECTION

YSU / 001 / BLACK & OFF-WHITE

YOU SERVE USA-Frame Cap

A$59.95INDICATIVE AUD
DELIVERY ADDITIONAL
Register interest

No payment or reservation. Release details ↗

Design & details

Proposed five-panel A-frame with an uninterrupted front, curved visor and raised lettering. Australian flag side patch, THE YARN rear embroidery and speech-bubble metal clasp.

Size & fit

Adjustable adult fit. One Size is an interest preference, not a verified head-size range. The final adjustment range and measurements will be confirmed before purchase.

Materials & care

Exact composition, care instructions and manufacturing origin will be provided with the approved product specification before purchase.

Delivery & packaging

The packaging direction is a compact matte-black mailer with a tonal mark, tissue and one card. Final packaging, delivery routes and charges are being confirmed. No dispatch date or free-shipping offer is promised.

YSU / 002BLACK / OFF-WHITE
YOU SERVE US tee, matching front design concept.
01 / 04Front design
Rear signature. Shared Yarn tee design reference for both statements; not a finished-product photograph.
02 / 04Rear signature
Neck detail. Shared Yarn tee design reference for both statements; not a finished-product photograph.
03 / 04Neck detail
Hem detail. Shared Yarn tee design reference for both statements; not a finished-product photograph.
04 / 04Hem detail
SCROLL TO INSPECTSHARED DESIGN DETAILS
← BACK TO THE COLLECTION

YSU / 002 / BLACK & OFF-WHITE

YOU SERVE USHeavyweight Tee

A$79.95INDICATIVE AUD
DELIVERY ADDITIONAL
Register interest

No payment or reservation. Release details ↗

Design & details

Proposed heavyweight jersey, structured neckline and off-white front lettering, with neck and hem branding. Final fabric, fit and decoration are subject to sample approval.

Size & fit

Choose your usual size or Not sure. Finished-garment measurements and confirmed fit guidance will be available before purchase.

Materials & care

Exact composition, care instructions and manufacturing origin will be provided with the approved product specification before purchase.

Delivery & packaging

The packaging direction is a compact matte-black mailer with a tonal mark, tissue and one card. Final packaging, delivery routes and charges are being confirmed. No dispatch date or free-shipping offer is promised.

YSU / 003BLACK / OFF-WHITE
YOU SERVE US hoodie, matching front design concept.
01 / 04Front design
Rear design. Shared Yarn hoodie design reference for both statements; not a finished-product photograph.
02 / 04Rear design
Hood detail. Shared Yarn hoodie design reference for both statements; not a finished-product photograph.
03 / 04Hood detail
Hem detail. Shared Yarn hoodie design reference for both statements; not a finished-product photograph.
04 / 04Hem detail
SCROLL TO INSPECTSHARED DESIGN DETAILS
← BACK TO THE COLLECTION

YSU / 003 / BLACK & OFF-WHITE

YOU SERVE USHeavyweight Hoodie

A$149.95INDICATIVE AUD
DELIVERY ADDITIONAL
Register interest

No payment or reservation. Release details ↗

Design & details

Proposed cotton-rich fleece, structured hood, ribbed cuffs and hem, pouch pocket and off-white front lettering. Final fabric, fit and decoration are subject to sample approval.

Size & fit

Choose your usual size or Not sure. Finished-garment measurements and confirmed fit guidance will be available before purchase.

Materials & care

Exact composition, care instructions and manufacturing origin will be provided with the approved product specification before purchase.

Delivery & packaging

The packaging direction is a compact matte-black mailer with a tonal mark, tissue and one card. Final packaging, delivery routes and charges are being confirmed. No dispatch date or free-shipping offer is promised.

← CONTINUE EXPLORING

THE YARN / YOUR SELECTIONS

REGISTER
YOUR INTEREST.

Choose your pieces, preferred sizes and intended quantities. No payment or purchase commitment.

Selection 1

Optional. You can withdraw permission by emailing hello@theyarn.xyz. Leaving this unticked does not add you to a launch mailing list.

We use your submission to understand demand. Read the EOI privacy notice. No home address, phone number or payment details are requested.

No charge. No reservation. Final details before any sale.

← BACK TO YOUR SELECTIONS

EOI PRIVACY NOTICE / R1

Your interest. Your choice.

The Yarn collects the email address, selected products, preferred sizes, intended quantities and optional country you submit to assess demand and respond to your requests. We record whether you choose emails about availability and launch details for your selected designs. That choice is optional and does not subscribe you to unrelated marketing or newsroom communications.

Submissions are processed through Shopify and delivered to The Yarn’s business Gmail inbox. These service providers may process information outside Australia. No EOI customer list is sent to a manufacturer, and this form does not create a newsroom account or copy your details into the newsroom database. We do not use selections to profile political opinions.

Shopify may process technical information and use security or spam-prevention technologies when you visit or submit the form. No advertising tracker has been added by this EOI page. This is not a claim that Shopify’s platform uses no cookies.

Contact hello@theyarn.xyz to ask about access, correction, removal, privacy complaints or withdrawal of email permission. We review inactive interest records after 12 months and remove or de-identify information no longer needed, subject to records that must lawfully be retained. Launch emails are sent only to opted-in recipients and include an unsubscribe method.

THE YARN / DROP 001

THEYSERVEUS.

Explore the collection
THEY SERVE US black A-frame cap with off-white lettering and a small Australian flag. AI design concept.
CAP 001 / BLACK
THE YARNDESIGN CONCEPT
01 Caps02 T-shirts03 Hoodies

THE COLLECTION.

THEY SERVE US.

YOU SERVE US.

Indicative AUD prices. Delivery additional. Release details ↗

CAP DETAILS.

View the cap
The Yarn rear wordmark and cap strap design concept.
Rear wordmark
Speech-bubble metal clasp design concept.
Metal clasp
Raised THEY SERVE US embroidery design concept.
Front embroidery

FROM THE YARN.

Independent Australian news and investigations.

Read The Yarn

RELEASE UPDATE

Expressions of interest.

Choose your pieces, sizes and quantities without payment or commitment. Images show AI design concepts; physical samples, final specifications, prices and delivery are still being confirmed. Registering does not reserve stock.

Register your interest